Collection: Regime des Fleurs

Régime des Fleurs was founded in 2014 by Alia Raza, a filmmaker and artist before she was a perfumer, and it still reads that way — the line has shown at the Palais de Tokyo and the Whitney Museum, and every fragrance is built like a small conceptual piece rather than a straightforward scent. The name means "reign of flowers," but Raza treats that loosely: her formulas lean unruly and a little confrontational, closer to a sensory rebellion than a polite floral. If a fragrance here surprises you, that's the point.